The Social Media and Sustainability Conversations

My friend David Pearl, writer and co-director of the film PolyCultures: Food Where We Live, called me last week and asked if I would sit on a panel with George Nemeth (of Brewed Fresh Daily), Marc Canter (of Broadband Mechanics), and David DuBois (of PSRI) to talk about using social media as a catalyst of sustainability.

Uh, falter… Yes?

This panel (of amazing and experienced people I probably shouldn’t be sitting next to) will be happening at CSU’s Dively Auditorium on October 23rd (this Friday) from 5-7pm.  It will be in conjunction with a showing of the 56 minute cut version of the film PolyCultures, which is all about the diverse communities around Northeast Ohio coming together to grow a more sustainable and local food system.

So what is the connection between a local food documentary, social media and sustainability?  It’s quite simple, actually.  It all started because the promotion and distribution of PolyCultures was done primarily through social media and with virtually no budget.  As David Pearl wrote in his blog, “This process has sparked in me a serious interest in the use of social media to advance sustainability and civic efforts – reaching far beyond just our little local food movie.”

As some of you may know from reading this blog, David Pearl and I are working on building a social networking site that will allow people from all over the Great Lakes region to connect, share ideas and collaborate around topics of sustainability.  All for free.

Social media is a great way to spread the message of sustainability and to connect with other like-minded people in order to catalyze positive change.  It works because it’s free (which, let’s be honest, is important for most sustainability hippies), because practically everyone is online, and because of the diversity of options (videos, articles, light-speed micro-blogs, photos…etc.).  If you haven’t realized it yet, you need to get on this.

So come to be entertained, to learn, and to join in the conversation about the use of social media to promote our favorite overused meme, sustainability.

Film and Panel Discussion – FREE & Open to the Public

Friday, October 23, 2009 – 5:00 to 7:00 pm

CSU’s Maxine Goodman Levin College of Urban Affairs, Dively Auditorium, Glickman-Miller Hall, 1717 Euclid Ave., Cleveland, OH 44115

Presented by Bioneers Cleveland, the Levin College Forum Program, River’s Edge, and the Northeast Ohio Citizen’s League.

For more information, click here.


2 thoughts on “The Social Media and Sustainability Conversations

    • Hey Marc,
      It was nice to meet you as well! Are you on the Summit’s Steering Committee?

      Best wishes and see you soon,

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